F1 Circuit
To launch Formula 1 simulators at Alto Palermo, we didn't just need an ad—we needed an idea. We transformed the mall into a high-speed night circuit, delivering end-to-end creative, VFX, and production under one roof.
Client
Alto Palermo
Year
2026
Services
Creative concept, AI video production, VFX, and post.
Category
Social
The Challenge
To launch a Formula 1 experience, we could have just shown simulators, pricing, or dates. But Alto Palermo wanted something memorable—a piece that captures the pure adrenaline before the public even steps inside.
The Idea
We imagined race cars tearing through the mall at night, leaving a security guard questioning reality. For a few brief seconds, the retail space becomes a racetrack, turning a standard launch into high-octane entertainment.
The Production
At FeedGuru, the creative concept and production strategy are born together. We blended AI, compositing, animation, VFX, and editing to seamlessly integrate racing cars into a real-world environment—completely bypassing the massive logistics and risks of a traditional shoot.
The Result
Instead of just announcing an event, the campaign made audiences feel it. It’s a powerful proof of concept for how AI-driven production expands what brands can achieve within commercial timelines and budgets.
View project on Instagram.
